"Nano" the wonder car

Its official "NANO" is launching finally on 23rd March.

Hmm it got famous as '1 lakh ki car'. This is made for 'Aam Aadmi' actually who still can't dream of a big car.Nano is the cheapest car available in the market and ofcourse people are waiting eagerly for this now we have to see, will it be able to live upto the expectations of people?

I think sometimes who will be NANO's target customers? Will the level of car driving people ome one level up? The people who used to buy bikes costing 70/80 k are now going to buy NANO or peole who used to buy Maruti 800 will come one level down and buy NANO.

But if we'll analyze it a bit, it will not hamper anyone's market will create its own market. There are several reasons behind this.

First there is a considerably margin between NANO and the other cheaper car available, like if you take Maruti 800 which is the only cheaper model next to Nano, the price difference is almost 1.5 lacs which is a marginal diference.
Second, the person who has a Karizma bike or Royal Enfield would obviously not go for it.
Third customer who is planning to buy Maruti 800 will buy the same. If they buy NANO means they are coming down one level. Which will not happen coz Indians have a typical tendancy, they dont like to get counted in the "Aam Aadmi" and buying NANo means coming into "Aam Aadmi" category.

So Nano is going to create its own new market. But obviously level of car holders will come one level down. My concern with NANO is as it will bring down the level of car holders, where are we going to accomodate this new car holder's generation? Do we have sufficient space on the roads or can we handle more pollution?

I live in Bangalore, and driving on Bangalore roads is a curse, trust me. I drive bike, driving a bike is far easier than car coz you always have a luxury you can drive wherever you want, dont get me wrong I mean narow lanes, footpaths etc..
And I don't see any space where we can drive a car so If Nano is coming and I am sure in the first year, Tata is going to sell atleast 50,000 Nano's. I am worried what will be the traffic conditions after that.

So lets pray it will live upto the expectations of people and will not create any more traffic hassles for other commuters.

Great going Nano!!!

Love,
Mayank